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To build the Yellow River Tour brand, the eight cities will integrate their tourism resources, coordinate regional tourism product development and improve the market competitiveness of tourism products. In recommending boutique tourist routes, they will combine their quality tourism resources together to promote "historical and cultural tours" and "ecological tours" to the domestic and foreign markets.
The alliance will set up an annual meeting system to conduct thematic studies on marketing, industrial management, and regional tourism cooperation.
In addition, the eight cities will issue a Yellow River Tour through ticket that will offer convenience and preferential treatment to holders.
In establishing a regional tourism information database, the alliance will attract investment through the Internet and large-scale events, providing authoritative information to investors developing regional tourism projects. In addition, the alliance encourages member cities to launch mutual visit tourism programs, including incentive travel, wellness tours, study tours, and leisure travel.
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