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"My colleagues and I have received several complaints. I am disappointed by this. Although cheating customers and selling faulty products are individual cases, they ruin Hainan's image in customers' hearts," Luo Baoyou, governor of Hainan Province said at the press conference.
"If we cannot fix this basic problem effectively, we are not qualified to build an international tourism destination in Hainan," he added.
Luo also revealed that the provincial government is organizing a public campaign in the island to appeal to the locals to create a better tourism environment and a creative management mechanism will be set up to supervise the industry.
With 60 percent of the province covered by forests, beautiful beaches and high-class golf courses, Hainan is one of the most popular scenic spots in China. In 2007 there were 18 million domestic tourists and 750,000 oversea tourists.
In addition, the first Boao International Tourism Forum will be held in March this year to further discuss development of the local tourism and modern tertiary industry.
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